We have witnessed quite a number of rebrands in the past few years. Some of the recent ones were by Dunkin Donuts, Burberry, and Megaworld. Their new branding gained mixed reactions from their customers, which is usually the case when a business does a rebrand. But when should you consider rebranding? What are the right motivations? How to do it right? In this blog, we will touch on the key benefits of rebranding and how it can help businesses boost revenue. But before anything else, let’s first clarify the concept of rebranding.

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